The Big Indian Cannabis Dream: BOHECO Refurbishes Marijuana’s Social and Beneficial Consent in a New Light
BOHECO, (Bombay Hemp Company Pvt. Ltd.) a social experimental company based out of Bombay led by seven progressive and visionary entrepreneurs has raised 6.25 crores worth investment funds to kick-start their line of, wait for it, marijuana consumable products. India’s feral contribution to the abundant growth of marijuana plant provides the ideal economic and geographic circumstances for an industry. BOHECO has partnered up with many scientific collaborators including Athulya Krishi Foundation to put in impetus in pursuing their experiments on cannabis sustainable produce. However, the biggest news in this cacophony of super-admirable hysteria is that some of the names among this neo-federal accomplishment include Ratan Tata and Rajan Anandan among others.
Now, tracing back to known territories, the tryst and stigma against marijuana as a whole in our country owing to too many overlapping political interests and religious or cultural delusional opinions is a topic of mainstream questionability. But to sum it up, it is the lack of public awareness. In fact, marijuana’s medicinal value and incremental potential in every consumerist lifestyle concern defy every civic stigma against the plant. BOHECO’s imperative vision wants to upgrade and promote small-scale businesses all around India working together to commercialize hemp textiles, edibles, pharmaceuticals, skincare and more. With Indian landscape offering the best rotational seasons for marijuana cultivation, there are optimum scopes of building a tenable infrastructure for farming as well as co-creating enterprise liberation of the underdog hemp plant. Innovation and technical affiliations are in rapid progress and BOHECO is set to emerge as the harbinger of some of the best practices in hemp cultivation and utility.
Social intricacies that define living standards with the government as the cultural torch-bearer of superficial negligence have made us all tread a path of ignorant well-being. We are the children of post-modern institutionalism and the creators of subjugated comfort zones which are rarely broken. But whether it is about aesthetic acceptance or intellectual liberation, India is yet to find out. My heart brims with joy as we shift beyond generations of known perceptions and invest in what will produce a viable infrastructure of social, financial, economic, health and personal care products in the years to come. After all, life is all about making this world a better place for everyone.
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